Useful Resources
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Google Trends provides insights into broad search patterns. Please keep in mind that several approximations are used when computing these results. All traffic statistics are estimates. [...]
With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties. [...]
The Search-based Keyword Tool provides keyword ideas based on actual Google search queries, matched to specific pages of your website with your ad and search share. It can be used to new to your Adwords account (typically excluding keywords matching those already in your account). [...]
Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google. To get started, simply add and verify your site and you'll start to see information right away. [...]
Website Optimizer, Google's free website testing and optimization tool, allows you to increase the value of your existing websites and traffic without spending a cent. Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you're new to marketing or an expert. [...]