Strategic Link Building
Strategic link building, or link building in short, is the practice of cultivating inbound links for a website and is a vital ingredient for effective Search Engine Optimization today. The underlying philosophy is that quality inbound links increase the significance of a Website by demonstrating relevance and authority on a topic, this relevance is recognized by the search engines' algorithms.
According to Google: "Sites' positions in our search results are determined based on a number of factors designed to provide end-users with helpful, accurate search results... In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."
Certain links, however, can be more harmful than positive. Being able to distinguish between good and bad links is essential. At VirtuosOnline employ a very conservative approach to link building by avoiding questionable links, building slowly yet steadily and properly balancing free vs. paid linking opportunities.
Link popularity is a general representation of the total number of web pages which link to a website (or individual web page). Most of the major search engines support the "link:" operator. Type in "link:" (without the quotation marks) in front of the URL about which you want to learn.
You will notice that the totals vary greatly from search engine to search engine; this is because the figures shown represent the number of inbound links that are known to that search engine (which will vary based on the size of their database). Most of the search engines (Google especially) also apply various filters against the inbound links; therefore, some inbound-links may not be counted toward the total.
Why is link popularity important?
Link popularity is important because it is a major factor used by search engines in determining a site's position in search results. Generally, a site with more inbound links will be positioned higher than a similar site with fewer links. Other factors that are considered include anchor text.
Strategic Link Building Program
We have observed that very few companies actually dedicate the time to develop links on a month-in and month-out basis. This is not surprising as the results are not immediate, but rather incremental. Furthermore, it is a very time consuming course of action. Natural patterns of linking take years to develop, but are rewarded handsomely by the Search Engines.
VirtuosOnline's Strategic Link Building and Link Submission Programs allow you the opportunity to have our experts handle the research, submission and monitoring process to gain maximum effectiveness and top rankings for your Website.