Social marketing is about finding and reaching out to your customers. There's a good chance that some of your customers are using popular forums like Yahoo Groups or Google Groups to share interests.
When it comes to forums, its all about giving and accepting knowledge. The more you give the more likely you are to get back. If you come into a forum and shamelessly promote yourself you'll most likely lose that community forever.
VirtuosOnline can assist you in identifying, joining and communicating with the most appropriate forums in your industry. By engaging in forums where your customers spend their time you can set yourself up as an expert, while increasing traffic and sales to your site.