Defined as Wikipedia.com as a "computer-simulated environment intended for its users to inhabit and interact with via avatars." Marketing within virtual worlds is becoming a viable means for reaching and influencing the attitudes and behavior of consumers. Most of the virtual worlds today allow for multiple users and feature chat, texting and audio messaging, enabling marketers to "sell" virtual objects and merchandise.
Virtual worlds seldom employ traditional methods of advertising like banner ads or commercials. Instead, a customized solution must be developed to suit the virtual culture and its residents. VirtuosOnline can assist in this process by developing a strategy for your presence in the online virtual communities.