Widgets are becoming increasingly popular with the general public. Web measurement firm, comScore, reveals that 21% of Internet users viewed one in April 2007.
A widget is a chunk of code that can be installed and executed without any html based webpage by an end user. They are similiar to plugins in desktop applications.
Companies such as YouTube and Slide are examples of start-ups that have taken advantage of the tool and leveraged the traffic of other sites to drive traffic to their own properties.
Widgets are an effective form of viral marketing as your embedders become your marketing team. Essentially, widgets are an extremely effective, low cost way of driving qualified traffic and creating brand exposure.